MS What is the role of 'We Media'?

Posted by Mark

What is the role of 'we media'?

The role of ‘we media’ is vital in the world that we live in today as Dan Gilmor sets out in his book ‘Grassroots Journalism by the people for the people’. He suggests that grassroots journalism has changed the way that news is handled; it has meant that big media corporations can no longer control the news that we get. This is advantageous as it prevents corporations trying to manipulate different forms of media and news to give a certain message. ‘We media’ is more of an interactive media. It allows people to comment and put there own views on media. An example of ‘we media’ would be ‘Youtube’ as people can add there own videos and others can comment on them. Record labels can put there artists videos on ‘Youtube’ for people to comment on them, it is a way for the record labels and artists to get feedback on their work. Other example of ‘We media’ could be ‘Facebook’ or ‘Myspace’ as they allow people to connect and communicate with one another and share their views and opinions. The purpose of ‘we media’ is to make the internet more interactive, instead of just consuming what we see on the internet ‘we media’ allows us to comment and share are views and opinions in forums. ‘We media’ enables peer-to-peer media, this means that any citizen could provide anybody with media; it no longer has to be fed to us by large corporations.