Posted by Nick
As well as looking at simple animation and other techniques which could give our video its all important ‘artistic’ feel (which will thus give it its ‘repeatability’ factor), Mark and I have investigated the technique of reverse motion, which involves reversing the time of a given shot in the editing process, making the action appear as if it is moving backwards. This is simple to achieve in undemanding shots, but where, in the case of a music video, one may wish to show the artist singing the lyrics to the song, everything must be said backwards, and this is the same for the action; if the director wishes to show the artist moving forward in the final piece, they must film them moving backwards in the actual shot.
An auteur director has executed this technique perfectly is Spike Jonze on his work with ‘hip-hop’ superstar’s, The Pharcyde, in their music video for the single ‘Drop’. Using the reverse time technique, Jonze manages to achieve a surrealistic quality which is in keeping with the song’s futuristic and spacey beat.
The final product is a stunning yet perplexing piece of artwork; however, it is not easy to come by, as all lyrics had to be learnt backwards, with many words being held below the camera, typed backwards, so the rappers could read their lyrics back to front, and thus the rappers would be seen to be talking normally in the final edit. This complex and somewhat confusing technique is something we need to consider when designing our shots for our very own music video.
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