Posted by Nick.
For my music video technical analysis, going through each shot and discovering what shot size and movement have been used, what is being shown in each image, as well as what transitions have been used, and why, I scrutinised the Maccabees top 20 hit, ‘Can You Give It’. The video consists of 102 individual shots, and would be classed as ‘lo-fi’ as it uses very simple shots and is shown as a documentary, the video detailing the efforts of one man’s quest to win a ‘cheese-rolling’ competition held in Gloucester.
As a group, we have learnt from this technical analysis how much work and effort needs to be put in to produce an artistic and challenging video. We can also see how a ‘lo-fi’ video can be as effective as a ‘high-fi’ video, the simple shots in one singular location clearly displaying the artistic and postmodern feel, without usage of special effects, the video relying heavily on the shots and the narrative rather than extravagant editing techniques. It is also evident how artists from the ‘Indie’ genre do not have to conform to rituals associated with mainstream videos, as there are no meat shots of the band, as well as there being a large variety of shot sizes and movements, no strict regulations meaning the artists are free to produce a video to their taste.
As a group, we have learnt from this technical analysis how much work and effort needs to be put in to produce an artistic and challenging video. We can also see how a ‘lo-fi’ video can be as effective as a ‘high-fi’ video, the simple shots in one singular location clearly displaying the artistic and postmodern feel, without usage of special effects, the video relying heavily on the shots and the narrative rather than extravagant editing techniques. It is also evident how artists from the ‘Indie’ genre do not have to conform to rituals associated with mainstream videos, as there are no meat shots of the band, as well as there being a large variety of shot sizes and movements, no strict regulations meaning the artists are free to produce a video to their taste.
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