Posted by Nick
- When looking at both our print media, including the four page digipak and the half page magazine advertisement for NME, one can see how we have been able to achieve cross media convergence and synergy
- The video is reminiscent of the ancillary texts and vice versa
- Where possible, we have set out to create a cohesive brand image, including promotional information in order to fit our brief; ultimately, to sell the ‘product’ of Peñate.
- We used information such as UK tour dates, magazine reviews and both the artist’s and the record companies web addresses to connote to the viewer the artists success,
- We used the same colours of the burgundy writing highlighted in grey on the digipak and advertisement acting as a visual link; the audience reading the magazine and seeing the artists success and thus linking this with the album, potentially buying it).
- Even though we originally tried to make our video with a challenging view, rather than conforming to the mainstream tendency to include lots of close ups and a classic ‘Indie’ storyline, (including performance and the objectification of women), we have actually conformed to the style of the videos.
- In a modern world where the internet has become probably the biggest influence on the music industry with ‘Web 2.0’ and ‘YouTube’ offering platforms for new artists to display their work, production companies are making new and exciting videos in order to grab a viewers attention, and thus through our print and video, with our postmodern theme, we have actually conformed to the genres style of videos.
- In the video we see how the artist is seen as playful, running around the woods and chasing a variety of objects, and this is one of the key characteristics which Richard Dyer says is portrayed by ‘stars’, young and youthful people who have found success and are not afraid to show it.
- He states that ‘audiences dislike age’, and thus videos have to present the artists as young, still with a lot of energy, as this gives people happiness in themselves, watching someone else’s exuberance of life.
(In the clip below, one can see how the random sequences where Peñate wanders around the woods, playing instruments, connotes energy and a fruitfulness of life.)
- When the artist picks up and destroys his equipment (albeit to defend himself from the ‘snake’), he is showing rebellion, and this is reminiscent of many other ‘rock’ videos, thus, here one can see how, as a group, we have employed intertextuality.
(The clip below is a sequence taken form our music video, what we like to call ‘the defeat’, where Peñate tries to rid the woods of the so called ‘evil’ contained within.)
- This playful attitude is also portrayed in the ancillary texts where we see the artist offering illustrative visuals to the albums name, as he is shown taking off his blindfold on the first page of the digipak.
- This connotes to the audience that he has broken from tradition and now as he sees his new setting, everything appears to be new, and this is reflected in the advert as he is shown to be doing the same.
- The combination of this with the video highlights the connotations brought to mind from the albums name. With the ‘new world’ being brought to light in the ancillary texts, this is again reflected in the video, as we have chosen to adopt relatively new techniques of stop motion animation, in keeping with the genres progressive and postmodern attitude.
- At the beginning and end of ‘Jack Peñate’ on the front of our digipak, we have a visual motif of a pattern similar to the naturalistic area behind the artist; the woodland, (shown in the screen shot above).
With this signifier, as well as the rough look of the artists with his scruffy hair and wearing a blazer with the collar turned up (rebelling against the ‘neat’ look of society, thus creating irony), the audience connotes that the artist has a new, challenging, yet natural sound.
- The font (above) also connotes that the album was perhaps 'homemade', with simple techniques, and this is found in the fact that the font has an etched and organic effect which symbolises age and thus authenticity.
- The black and white images on the digipak, as well as the magazine advertisement give a sense of authenticity
- This same idea is also apparent in the non verbal language of the artists, as his head is slightly turned to the side whilst lifting off his blindfold and this is seen as a very active and thus masculine pose,
- In most advertisements women are seen in ‘passive’ poses and males in ‘active’ poses, thus we have conformed to ideas already apparent in the media.
- Analysing mise-en-scene, we can see how we have applied to the rule of thirds on the front and back cover of our digipak with the artists arm acting as a leading line leading up to his head which is where the audience looks first, his eyes being bold and starkly white, thus drawing attention to them, and next the viewer is drawn to the typography.
- In both our video and ancillary texts there is a similar narrative in the fact that there are similar costumes as well as the same location, with subtle changes such as the digipak and advertisement being in black and white.
- These differences create a construct for our narrative and thus the audience can easily identify all three media outlets with each other.
(The screen shot below shows how the similar locations and costumes allows our audience to create a ‘visual link’.)
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