Posted by NickAn ‘auteur’ music video director is someone who pushes the boundaries of conventional mainstream videos (whose main intention is to advertise the band), creating artistic, aesthetically pleasing and avant-garde platforms for both established and upcoming artists to display their work.
As we will go with a concept based video for our song, ‘Give Yourself Away’ by Jack Peñate, it is important that we are aware of the perhaps risky visual techniques and ideas of famous auteur director’s. All three videos we viewed, including (1,) Spike Jonze’s ‘Praise You’ for artist Fatboy Slim, (2.) Martin de Thurah’s ‘Human’ for Electronic band Carpark North and (3.) Chris Cunningham’s ‘All is Full of Love’ for Björk, are all extremely influential and inspiring videos from both a lo-fi and high-fi production setting, the director’s showing their artistic skill in creating alternative, creative and exciting video’s.
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