MS - Audience Research

We conducted audience research using Survey Monkey on the Internet. The advantage of using Survey Monkey is that it collects and helps us analyse our results. The purpose of the audience research was to test our concept and to see what people thought about it. We asked questions about stop motion animation as this going to be used for the majority if not the whole video.

57% of people said they liked the idea of stop motion animation. Although 43% of people clicked other it did not necessarily mean that they did not like the idea of stop motion animation. The people that clicked on other said that they thought it was 'innovative' and 'interesting'. There was a weakness in my question in that other the 'Like It' there were no other positive responses so people had to click on other. Another question we asked was if people had seen any other of Jack Penate's videos,

Although, this clearly shows that the majority of the people haven't seen a Jack Penate video, the people who had thought it was 'visually interesting' and 'innovative'. We also asked if the audience would expect to see Jack Penate in the video.


This clearly shows that an overwhelming majority would expect to see Jack Penate in the video. The audience research as a whole was a success as it showed that the audience thought our idea was good as they liked the idea of stop motion animation and they expected to see Jack Penate in the video.