Wednesday, 14 October 2009

NW Pitch & Evaluation

Jack Penate, Give Yourself Away Powerpoint
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Posted by Nick

Jack Peñate powerpoint presentation (pitch)


(PLEASE CLICK ON THE BLUE TITLE 'JACK PENATE GIVE YOURSELF AWAY POWERPOINT' TO WATCH THE SLIDESHOW ON THE SLIDEBOOM WEBSITE)

Above is our pitch in which we told our classmates and teachers what our general idea for our music video and digipak was.


The idea was to give our peers visual stimulus as well as research from other music videos, audience and styles present in the ‘Indie’ genre, so that everyone would be able to start to picture together what our final video will look like, our suggestion of using the green screen as well as stop motion animation giving them a clear outline of the work which we will create.


We needed to tell the class what our initial ideas were from listening to the track, as well as what our biggest challenges were and how we would overcome them. By analysing our idea and discovering our challenges, we have been able to alter the video’s plan to cater for the time consuming processes which our video will possess.


Our audience research backed up our ideas which we pitched to the class, with the majority of people we asked wishing to see someone playing Jack Peñate in the video, as well as a large majority agreeing that stop motion animation would give the video its eerie and supernatural quality which the music conjures up.


We also gave a brief outline of what both our product analysis and our technical analysis’s had taught us, with both research tasks allowing us both to gain a deeper insight into the ‘Indie’ genre’s conventions.


Included in the pitch were ideas on location, costume, and types of shot for our video, and these visuals helped us certify with our audience what our proposed idea would look like, each photograph we had taken in Dene and Knole park were potential shots we would use in our video. Ideas on costume gave a brief idea on what we may use, however, the class feedback to the pitch shgowed that they felt a need for more vibrantly coloured outfits to be used in the video, rather than the traditional ‘Indie’ skinny jeans and baggy coats.


We also included themes and inspiration which we will look at when devising our album cover, with images of old Victorian circus freaks and loud vibrant patterns being the main visuals which we intended to use.


Finally, we told the class how both our digipak and our music video would promote our artist, and we will do this through keeping in with Peñate’s previous visual style, as well as using CU shots so the audience can identify with the artist.


Overall, our pitch was a major success with many positive comments coming back from both our teachers and classmates and thus we are now extremely confident with our proposed ideas

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